Google Ventures Runway Capital Planning
Project: Runway: Deal flow, forecasting, evaluation, and diligence in one product
Role: Design & Research Lead,
Method: Expert interviews, Co-design, Service Design
Outcome: Roughly 50% faster time to funding decision, reduced administrative time for general approval workflows
Helping VCs reach higher-quality decisions in half the time.
Learning how great investment decisions get made
Best-practice and expert research. We studied best-in-class solutions across investment and portfolio management, and paired that with expert interviews to understand how sophisticated investors structure deal evaluation, scenario modeling, and diligence.
Interviews across the GV team. We interviewed Google Ventures' own associates and partners to map their real workflows — how deals moved, where forecasting happened, and what it took to see an investment both on its own and in the context of the full portfolio.
Six months from concept to production-ready. In roughly six months, we designed, prototyped, tested, and prepped Runway for production — including a full design system, component libraries, and complete engineering handoff to the implementation team.
One place to see, model, and decide
Five systems, one product. Runway unified deal flow, cash flow forecasting, investment management, evaluation, and due diligence into a single solution — so a deal never had to leave the environment where it would ultimately be judged.
Scenario modeling built in. Associates can model different financial scenarios directly against a deal or an existing investment, and view holdings by industry — independently or rolled up as a portfolio.
A custom front end on proven platforms. The product shipped by leveraging established platforms for the back end with a fully custom web front end, defined through the design system and component libraries we delivered.
Faster, better decisions. Administrative overhead for associates and general partners reviewing deal flow dropped drastically, and decision-making time collapsed — anecdotally, the team reached decision points in roughly half the time they had previously, without trading away rigor.
